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Viagra: The Little Blue Pill That Changed The World

Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.

Genre: Documentary,

Actor:

Creator: Laura Offer,

Country: United States of America,

Type: tv

Season: 2

Episode: N/A

Duration: 45 minutes

Release: 2022-08-11

Rating: 6.3

1"The Hard Science"

2022-08-11

In England, scientists are about to stumble onto a drug that will change the world. The team is on the verge of shutting down a failed drug trial looking for new heart medication when a few subjects report a very unusual side effect.

2"The Hard Sell"

2022-08-11

The marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?

3"The Hard Truth"

2022-08-11

In 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.