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Gruen

Join host Wil Anderson, stalwarts Todd Sampson and Russel Howcroft and other advertising industry experts to unpick the ways we're all bought and sold.

Genre: Talk, Comedy,

Actor:

Creator: Andrew Denton, Jon Casimir,

Country:

Type: tv

Season: 10

Episode: N/A

Duration: N/A minutes

Release: 2015-09-09

Rating: 7

1"Pet Food"

2015-09-09

How do you sell a product like pet food, when humans never eat it? The Pitch returns & we look for the Best Local Ad of All Time.

2"Uber & Ashley Madison"

2015-09-16

This week the panel looks at the rise of one brand, & the fall of another; controversial car-sharing app Uber; & cheating website Ashley Madison. Can an ad agency convince us we need a home grown royal family?

3"Aldi"

2015-09-23

Brands love to be loved, but the far stranger phenomenon is when people really love brands. Enter Aldi. How does an airline advertise? Can two agencies convince us that the great Australian dream is NOT owning a home?

4"Pope Francis"

2015-09-30

As he tours the USA, Gruen looks at Pope Francis as a brand, & all the brands who are cashing in on him; the stuffed-crust pizza wars; & a pitch to restore our faith in politicians, from the next generation of creatives.

5"AFL & NRL Grand Finals"

2015-10-07

Gruen examines the ad breaks in the footy grand finals. Who exactly is being sold to and what's the value of being a major sponsor? Plus ad agency DDB takes the competition in house in a pitch challenge to ban divorce.

6"Anti-advertising"

2015-10-14

The team deconstructs the latest advertising trend: anti-advertising. And they take a look at the communication around the issue of domestic and family violence including a recent ad targeted at teens.

7"Nuclear Weapons"

2015-10-21

We look at toilet paper ads to ask why something white, square & occasionally embossed sells itself using puppies & kids; YouTube pre-rolls; & a Pitch to convince us that Australia should manufacture nuclear weapons.

8"Multi-National Company Tax"

2015-10-28

The Gruen team talk about when sledging meets marketing - ads that go negative & what to do when your brand is in the news for the wrong reasons. Toyota, ISIS & a Pitch to convince multi-national companies to pay tax.

9"Star Wars"

2015-11-04

The Gruen team looks at blockbusters & their merchandising; the ads that pretend to be movies - like the star-studded 16 minute film for James Packer's new casino & they look at the most expensive commercial ever made.

10"Christmas Ads"

2015-11-11

Wil Anderson, Todd Sampson & Russel Howcroft unwrap some Christmas ads & look at their favourite ad of the year. How kids are used to sell plus two agencies show us that wrinkles can be sexy in The Pitch.

1"Coffee & Telstra"

2016-08-03

Gruen returns to lift the lid on coffee ads, Telstra's outage crisis & new campaign. We talk hashtag crimes & head to Canada for new segment What Would Justin Do? The Pitch tries to convince US citizens to hand in their guns.

2"Olympic Sponsorship"

2016-08-10

Wil, Russel, Todd and the panel will determine who gets marketing gold. We'll talk mascots, the census & why the US Lotto is advertised in Australia. The Pitch will try to sell Tasmania to China.

3"Census Fail & Organ Donation"

2016-08-17

We pick over the bones of the Census Fail; why there hasn't been an Australian organ donation ad in a year; the clich's & repetition in Olympic ads; the Pitch to convince us that Bronze medals are better than Gold.

4"Superannuation & FitnessFirst"

2016-08-24

The panel talks superannuation & showers; a Fitness First campaign that goes beyond the gym & into the bathroom; we prosecute brands for crimes against language; The Pitch tries to bring civility back to the Internet.

5"Dadvertising & Paralympics Campaign"

2016-08-31

Gruen is back to find out why we buy what we buy. And why the ads on the side of our internet browser want us to buy more. Wil, Russel, Todd & a team of new & familiar faces will deconstruct the advertising landscape.

6"Sugar & Awareness Campaigns"

2016-09-07

On Gruen this week: how to sell sugar - a product consumers don't find so sweet anymore. Plus the rise of awareness campaigns; a Pitch to pave the Great Barrier Reef and the never-ending toothpaste arms race.

7"Funerals & Men's Fragrance"

2016-09-14

8"Plebiscite & Samsung"

2016-09-21

9"Fruit & Feminine Hygiene"

2016-09-28

How do you sell fruit? The most talked about feminine hygiene ad of the year; the fastest growing sector in advertising: gambling; What Would Justin Do? Plus two agencies Pitch to retire the vote after 60.

10"Lamb & Banks"

2016-10-05

Gruen looks at lamb, the banks & the biggest advertising trend of the year: brands trying to be noble. Plus an extra dose of the PM everyone deserves & a Pitch to convince everyone to stop watching TV.

1"NBN & Hipsters"

2017-09-13

Gruen returns to ask: How do you sell the NBN, why big companies are bashing hipsters and the weird advertising trend of rapid ageing. A Pitch to convince North Korea to aim somewhere else and Ads You Couldn't Make in 2017.

2"Online Dating & Apple Watch"

2017-09-20

How to sell online dating when the product is you. A new Apple Watch campaign which is a matter of life & death. The Pitch smashes brand avocado & a look at who we were & how far we've come in Ads You Couldn't Make in 2017.

3"Same-sex Postal Survey & Racism"

2017-09-27

How brands are hijacking the same-sex postal vote. Ads that attempt to fix racism using comedy. Plus a Pitch for a one house policy, the science of marketing and more ads you couldn't make in 2017.

4"Big banks & Shopkins"

2017-10-04

How banks are slashing ATM fees while still cashing in; Aussie toy Shopkins & the business of selling shopping to kids; what's going on in betting ads & a Pitch to push for politicians to be born overseas.

5"Episode 5"

2017-10-11

This week: something we consume 15.9 million of a day & barely advertise: eggs; why BHP is banging on about superannuation & a Pitch to convince men to go to the doctor. Plus a mind-boggling ad that couldn't get made in 2017.

6"Episode 6"

2017-10-18

Amazon is coming, so what are Aussie retailers doing to defend themselves? A Pitch to rehabilitate the image of the creepy clown. Plus we look at McHappy Day - when charity and brands collide.

7"Episode 7"

2017-10-25

How advertising is tackling equal pay. One of Australia's biggest brands: the Hillsong church. A Pitch to make us turn off the news and why limited edition products are swamping supermarket shelves.

8"Episode 8"

2017-11-01

Uncorking the marketing successes and failures of the six billion dollar Australian wine industry. A Pitch to convince parents not to have kids. A new push against piracy. Plus more ads from the vault labelled 'never again'.

9"Episode 9"

2017-11-08

The AI assistant arms race - how Amazon, Google & Apple are trying to move in to your home; Streets ice cream & consumer boycotts; a Pitch to make uni free plus another commercial from the museum of advertising shame.

10"Episode 10"

2017-11-15

On the series final of Gruen we look at Taylor Swift's launch of her PR-tinged new album Reputation & how she's changing the music industry in 2017; we rebrand the humble headache; plus a Pitch for a jingle to unite us all.

1"Episode 1"

2018-05-02

How are the big banks selling themselves during the royal commission? Will Coke No Sugar reverse sliding soft drink sales? Ads that murder our favourite songs, and a Pitch to make Australia the USA's 51st State.

2"Episode 2"

2018-05-09

Wil Anderson, Russel Howcroft and Todd Sampson analyse Facebook's new ad campaign, a company in crisis and the evolution of Brand Zuckerberg. Plus selling Australia to the USA and a pitch to shut down the internet.

3"Episode 3"

2018-05-16

Gruen looks at the changing face of pharmacies - how the humble chemist became a $16 billion industry? Why are so many celebrities flogging fragrances? A Pitch to boycott the Royal Wedding; David Warner's redemption tour.

4"Episode 4"

2018-05-23

The race to trace your saliva - the booming business of DNA testing. Selling gossip magazines in the aftermath of the Royal Wedding and Rebel Wilson. Plus, a Pitch for a compulsory parental payback scheme.

5"Episode 5"

2018-05-30

This week on Gruen, we pull back the covers on mattresses and find out how sleep is being sold and disrupted. A confronting animal rights campaign. Plus a Pitch to reposition the art of cheating.

6"Episode 6"

2018-06-06

How do you sell something a quarter of a million Australians have ditched in the past year: health insurance. An IKEA ad that's almost as baffling as its store layouts and a Pitch to save the humble bee. Joining Wil, Todd and Russel are Dee Madigan and Lauren Fried.

7"Episode 7"

2018-06-13

How the big hair loss brands target male insecurities. Amazon Australia, eBay and the online shopping wars. Plus a Pitch to pay teachers as much as politicians. Joining Wil, Todd & Russel are Camey O'Keefe and Emily Taylor.

8"Episode 8"

2018-06-20

Eating in and the new way to take-out, we dish up on how Uber Eats, Deliveroo, Menulog and Foodora are changing food delivery; Raising awareness for a cancer no one talks about; a Pitch to take the World Cup across the ditch.

9"Episode 9"

2018-06-27

How confectionery is marketing itself without any TV ads; the flood of End of Financial Year Sales - do they work or do consumers have discount fatigue? Plus a Pitch to convince Millennials to move where the grass is greener.

10"Episode 10"

2018-07-04

On the final Gruen for 2018, the supermarket bag ban - was it a big PR win or a spectacular fail? Unpacking ASMR - an online trend with big brands riding on its coattails. Plus a Pitch to persuade us to abandon banks forever.